Home Improvement Sales Leads – Who Should You Target?

If you are looking to make money selling improvement products or services for the home, you are looking for home improvement sales leads. You can easily find these leads by searching the internet or using a desktop leads generator, but what type of individuals should you target? For starters, it all depends on whether you are selling a product or service. Keep reading on for more information.

Selling Products

If you run a home improvement store (online or offline) or if you sell construction supplies, there are three types of sales leads you are looking for. These individuals are construction companies, construction workers who do side projects, and homeowners. All of these individuals are someone are within your targeted market because they might be interested in buying the products you have available for sale.

Selling Services

If you run a home improvement service, that might include general construction work or remodeling, you are looking at one large group of individuals; homeowners. To narrow down your results, focus on those who are attempting to sell their homes, those who are advertising they want to buy a home, and those who outright state online “I am looking for someone with home remodeling experience.” These are the individuals most likely to use and pay for your services.

Now that you know what type of home improvement sales leads you should be looking for, how can you find them? Instead of paying a professional to generate leads for you, do it yourself with a desktop leads generator. Many of these programs let you search thousands of websites with one search. Use a related keyword or keyword phrase (home improvement, remodeling, construction, repair, and so forth). Your program will let you see the entire posts online. At this time determine if they are a “good” sales leads and the make contact. Most programs will let you send an email right from the program!

Home Improvement And Repair Projects Have Never Been More Popular And Easier To Accomplish

The popularity of HGTV (Home & Garden Television) has created a
thriving market in do-it-yourself home improvement and interior
decorating. All sectors of the home improvement industry have
benefited since HGTV started airing in 1975.

The real estate boom was followed by a home improvement boom.
People would buy a old house and want to redecorate the house
from floor to ceiling. People who had lived in their houses for
a while wanted new kitchen cabinets. The home improvement shows
were an impetus for a massive movement by homeowners to start a
remodeling revolution

The home improvements that people take on include makeovers from
the attic to the basement. They perform functional repairs like
fixing a leaky roof, replacing windows, and adding more room to the
house. Then there are the projects that are just for the
beautification of the home like updating kitchen, remodeling a
master bedroom.

Some people use home improvement as a creative outlet. They paint
and redesign just for the satisfaction of improving their living
space. HGTV has been a large contributor to the home improvement
revival.

HGTV reaches 89 million households every week and over 800,000
nightly prime time viewers. The format of the show has been copied
several times and spin offs like Trading
Spaces, Extreme Makeovers. Viewers sit for hours watching
“Design on a Dime” “Devine Design”, “Landscapers Challenge”.
The home improvement shows just keep coming.

HGTV provides instructions for thousands of home improvement projects.
They provide video clips for everything from garden projects to
constructing a bed. HGTV is the one-stop resource for finding anything
you need for expert help with “doing it yourself” projects.

HGTV makes home improvement look easy and fun. HGTV gives viewers
new ideas and inspires the week end warrior to do some type of home
improvement project. HGTV mission is “to provide ideas, information,
and inspiration for decorating and home improvement”.

The impact that HGTV has on home improvement can be measured in these
statistics.

  • Furniture sales grew by 75%, between Between 1995-2005
  • Sales of home furnishings increased 97% in this same period.
  • These items included soft goods as well, carpets, lamps, area rugs,
    linens, glassware

    People all over the country are decorating their homes to look like
    these superbly beautiful fantasy creations that they view on HGTV.
    If you are not a “do it yourselfer” you can just imagine the way your

    home might look when you go on tours of million dollar home all
    across the country. You see people who look like you making grand
    improvements to shacks that end up looking like your dream home.

    HGTV has had a dramatic impact on the home improvement industry
    because HGTV appeals to the age group of people who have the money
    to pay for major home improvement projects. The demographics of the
    typical HGTV is a female age 35-64 years old. Over 70% of HGTV
    viewers are females.
    That means that the female viewers are encouraging husband, fathers,
    brother to do the work so they can enjoy the benefits.
    The additional general consumer demographics for home improvement by
    female indicate:

  • They shop more often
  • Visit more stores
  • Spend more than the typical shopper
  • The target demographic for the Do It Yourself Website is:

  • Homeowners
  • Ages 25-54
  • Incomes of $60,000
  • Internet access
  • Propensity for home improvement
  • The home Improvement Research Institute studies show that both men
    and women are active participants in the planning of home improvement
    projects as well as the purchase of those products used for
    improvement.

    DIY Home Improvement Tips to Your Success

    Everyone knows DIY home improvement projects save you money. Whether you’re improving your home for a better living, or to raise its market value, the greatest reward however is not the money normally. It is the satisfaction of knowing that you did it yourself.

    Let’s face it though. Homeowners like you and I are mostly amateurs at home improvement projects. We over estimate our skill levels and become disappointed when we fail to complete the do-it-yourself home repair in time and within budget. More often than not, we just abandon the projects half-way through.

    You don’t have to let that happen to you. After several failures, I have taken the advice from friends and the professionals and compiled them into a list of quick home improvement tips. They’ve helped make my last few DIY home improvement a success and I hope they’ll help you too.

    1. Plan, Plan and Plan Some More

    You can’t go wrong planning ahead and be prepared. Work out the project in your head, put it down on paper, then go through it again carefully when you do the actual work. Get more materials than you need. Wastes and scraps do occur in DIY home repair. You’ll be glad when you don’t have to drive back and forth the hardware store to get yet another piece of wood, or yet another pail of paint.

    2. Divide and Conquer

    Divide the whole home improvement repair project into smaller tasks that are complete on their own. Don’t think of painting the entire house inside and outside, upstairs and downstairs in one weekend. Think about painting your kid’s room or the kitchen. They will be much easier to handle one small job at a time. And in case the whole project drags on for a while, at least things won’t be so messy.

    3. Better Safe Than Sorry

    When the professionals need to wear hard hats and protective glasses, what makes you think you’re better and don’t need those gears? Ear plugs, dusk masks, safety boots are all essential safety gears depending on the type of do-it-yourself home repair job. Don’t have any of them? Well, which you would prefer: Spending money to get the gears now, or to pay the hospital bills later? Your choice.

    4. Quality Counts

    Saving money by skimping on quality materials and tools is a bad idea. Sure your do-it-yourself home improvement will cost less. Instead of lasting for 10 years though, maybe you’ll have to redo the project in another 5 years. The right tools will probably get the job done in a month but now you need 3 months or more. You may save money in the short term, but it may cost you more in the long run. Be reasonable though. Don’t pay for quality out of your reach.

    5. Complete the Job

    Don’t leave your DIY home improvement project hanging. Finish it. Maybe you’re out of time to complete the project this weekend. So put the tools away, and remember to bring them out again next weekend. Don’t ever start more home improvement projects unless you’ve finished the current one. If you don’t stick to this rule, nothing will ever get done. Really.

    Doing a Home Improvement Project Yourself-Yes or No?

    After you have defined your home improvement project, the thought of doing the project by yourself or with a “HANDY” friend or neighbor may cross your mind. DO-IT-YOURSELF projects are a popular trend in the Home Improvement Industry. However, before you put on your tool belt, you should look at all aspects of your project and ask yourself the following 10 questions.

    1) Do you have reliable work habits? Do you tend to stress out easily, lose your temper, or become confused under pressure?  Will you have the patience and persistence to complete the project in a timely fashion? What will happen if it is not completed in a timely fashion? 
    2) What will you do if your project goes awry? Remember most contractors are wary about completing and/or redoing someone else's mistakes, including yours. 
    3) Are you attempting to do the project yourself for financial reasons? If so, have you looked at the entire cost, including the cost of materials, your time, and the tools you may need to purchase, and then possibly never use again? 
    4) What happens if you make a mistake and have to spend more time and effort to correct it? How much money are you really going to save then? 
    5) Do you know all the construction steps involved in the project? For most projects this is not the time to be using an installation manual. 
    6) How many projects of this type have you done? I hope at least 1 project.        
    7) Do you have the skills to complete this project? For most projects this is not the time for on-the-job training.  
    8) Is it safe for you to do the project? Some projects can cause serious injury or be fatal if proper precautions are not taken. 
    9) Are you familiar with the local building codes and permit requirements? If you do not follow the building code you may be forced to tear down the project and rebuild it to meet the proper code specifications. 
    10) Do you have the time to do the project?

    If your answers to these 10 questions still leave you feeling comfortable about doing your project, than I would say go ahead! However, if time is of the essence, it normally takes a “Do-it-yourself” project longer to complete because most people are not familiar with all the “nuances” that one would learn from doing the project more than once. Think long and hard about doing a project yourself, especially if it is a large project. Large projects require more time and effort and are usually best left to a professional.